Branding & Marketing your Practice
OVERVIEW
Does any of this sound like you?
- You are a new practice and don't have much marketing experience.
- You have tried a lot of things to market yourself without much success.
- Patients not yet flocking to your door and you wonder if you just need to be patient or are you doing everything wrong?
- You have been in business awhile but your sources of new patients are drying up
- You have a natural aversion to marketing and selling yourself.
- You have a successful business and you want to do better.
If you find yourself on this list, then you will be interested in this program. It is dedicated to defining your unique brand and creating a marketing strategy, internally and externally, that will work for you.
WHO SHOULD ATTEND
This course is for the dentist, office manager and/or anyone else specifically responsible for the marketing strategy for the dental office.
KEY BENEFITS
- Understand and embrace what makes your practice unique
- Take control of your marketing strategy and understand what keeps your patients happy and increases referrals
- Learn to acknowledge and leverage the dentistry that exists within your patient files. Look inwards before you look outside! The better you are at this; the external marketing is much more successful.
OBJECTIVES
By the end of this module you'll have a better understanding of:
- The reasons why it's important todifferentiate -- and the risks
- How to ensure that your brand position holds together consistently
- How to develop a strong value proposition
- Common mistakes that dentists make when they brand themselves
- The five marketing strategies that most effectively work for you
- Key strategies to cultivate and maintain your patient base and professional referral network , particularly your internal systems
- The actions that you must take on a consistent basis to ensure a steady stream of new patients into your office
To learn more about this unique program, call 1-866-921-0333 today.
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